How to use social media to land a new job
Searching for a new job used to consist of delving into the local newspaper or conducting a whistle-stop tour of agencies. Not any more. With the power of social media at your fingertips, you could land your dream job, and it’s far easier than you may think.
Employers have learned to trust social media as a reliable barometer for sussing out the personality and social traits of candidates. It is therefore essential that you take this opportunity to impress and avoid the common pitfalls.
In this post, I’ve got a few killer tips that’ll help you land a new job in the new year by using social media alone.
Make your profile relevant
Getting your social media profile right is critical if you’re to impress potential employers. Think of it as a CV; it needs to be relevant, detailed and honest. Services like Facebook and LinkedIn give you the option to include a detailed history of past roles and achievements. Tell the world what you’ve accomplished and highlight your strengths. Don’t be shy.
Build your network
A dazzling social media profile is nothing if you’re not showing it off. Focus on LinkedIn and start building your network of connections. Again – don’t be shy; reach out to anyone you’ve worked with previously – competitors, customers and industry leaders. The more connections you have, the more chance you’ll have of being noticed. LinkedIn Groups are also a key hunting ground for employers and recruiters, so get involved and join in on discussions which relate to your desired profession.
Ok, ready to feel like a bit of a stalker? Here goes… We already know that employers will be sniffing you out on social media, but you need to do the same. It works both ways and, contrary to what you might think, isn’t stalking. It’s research – plain and simple. Hunt down business owners or hiring managers and connect with them.
If you’re serious about harnessing the power of social media in order to land a new job, you’ll already have configured your privacy settings to enable people to see you. Unfortunately, that’s a step which can all too often go awry when you head onto Facebook late one Saturday night and fill your timeline with expletives. Be sensible. The manager who interviewed you the week before may spot it and instantly cross you off the list.
Social media includes the world ‘social’ for a reason. Abusive behaviour and swearing aside (see above), be yourself and relax a little when posting updates and pictures. Employers aren’t only interested in your business acumen – they’ll want to know what you’re like as a human being. You’re awesome, so use social media to demonstrate just what they’re missing in the office.
Prove you’re a great communicator
Two words found on almost every CV are ‘great communicator’. With social media, you have the perfect chance to prove it. Take your time with tweets and Facebook posts; check your grammar and spelling and take pride in the way you express yourself. Equally, if an employer gets in touch, avoid using ‘text speak’ and write to them as if you were penning a letter – it’ll create a great first impression. Oh, and stay away from arguments and conflict online!
Don’t ask directly for a job
Employers will be inundated with requests for jobs from people on sites like LinkedIn. Don’t be a member of that crowd. Rather than asking for a job interview, demonstrate that you are eminently hireable by posting regular status updates which show you know a thing or two about the industry in which you want to work, comment and offer help when others ask for it and contribute regularly to LinkedIn Groups.